About WRLA

Serving the needs and promoting the common interests of the Canadian lumber, building materials and hardgoods industry in Western Canada.

Western Retail Lumber Association Inc. today is comprised of almost 1,200 member firms involved in the building supply industry in Western Canada. WRLA represents the interests of members in Manitoba, Saskatchewan, Alberta, British Columbia, Northwest Territories, NW Ontario, Yukon, and Nunavut, providing a forum for the exchange of ideas and information in the industry.

We are one of the largest building materials associations in Western Canada. Membership with WRLA provides a unique opportunity for businesses involved in the retail lumber, building materials, and hardgoods industry to grow their business by reaching a highly targeted and receptive audience.


  • WRLA Members like to do business with fellow WRLA Members. Take advantage of the ways you can help your business grow. The WRLA Building & Hardware Showcase is our biggest event of the year and millions of dollars of sales take place on the show floor.


  • WRLA has a framework to support member needs - from connecting to students to encourage new talent to the industry, to providing education courses to maintain skills, to being an advocate for the industry locally and nationally. Our NexGEN programs connect companies to students. Our Education courses offer numerous in-person and online classes to maintain and develop skills.
  • Your network is your most valuable asset. To keep your network alive and your business top of mind, it is important to find ways to connect. The WRLA hosts numerous networking events throughout the year, including member meet-ups, the Building & Hardware Showcase (and all events held during that week), education course, student tours, golf tournaments, and more.


  • Rebates for training, travel, and accommodation are available.
  • Exclusive Building & Hardware Showcase deals for retailers.
  • Insurance and benefits plans for all members.

Contact wrla@wrla.org to learn more about membership.