Membership Benefits

As a member of the Western Retail Lumber Association, your business is provided with discounted services that provide exclusive cost savings programs negotiated on the strength of membership numbers on a full range of products and services.

To see a complete listing of our benefits in an easily printable document, click here.

WRLA Building & Hardware Showcase

The WRLA Show is the premier LBM show in Canada and is continually working on behalf of its members to facilitate new connections and, of course, business development.

WRLA Golf Tournaments

Four golf tournaments are held each year, with funds raised supporting the WRLA Education Grants program.

Networking Events

Our networking events are designed to provide a venue for business development. Individuals in the lumber and home improvement industry from across Canada meet at these social events to take advantage of building business relationships, discussing new products, renewing old friendships and fostering new relationships.

Yardstick - Industry News Magazine

Published four times a year – this magazine provides leading information on business practices, industry trends, innovative technology, arising legal and legislative issues, and new products and services that impact the building supply industry in Western Canada.

WRLA News eNewsletter

Direct to your inbox this brief newsletter provides quick and current industry news, WRLA membership updates and reminders for important deadlines.

WRLA Directory & Product Source Guide

Yearly publications available both as a hard copy and electronically. Includes detailed member information and product source guide for quick reference throughout the year.

Principles of Yard and Warehouse Operations

A one-day course to focus on the principles to successfully operate a building centre yard or warehouse. Learn the key principles of efficient inventory management, logistics, customer service, yard layout, equipment and safety.

Manual Estimating Levels 1, 2, and 3

The program is structured on a progressive basis, starting with Level 1: Estimating Fundamentals - Decks and Garages, then moves to Level 2: Estimating for Residential Construction, and ending with Level 3: Advanced Estimators Forum.

WRLA Fundamentals of the Lumber and Building Supply Industry Certificate

WRLA has established a new certification program designed specifically for the LBM industry – by the LBM industry. Named the “WRLA Fundamentals of the Lumber and Building Supply Industry Certificate” this program is the first of its kind.

Operator Safety Training Courses

BRANDT and WRLA have partnered to bring our members safety courses. WRLA members receive up to 40% off regular prices for a variety of safety training - both job-site training and at any of the BRANDT Training Centres.

Members receive preferred rates, coverage enhancements and discounts on health and dental plans, and property insurance, including up to 40% off your home insurance.

Health & Dental

We are now partnered with Canada Life and PIB Insurance to bring you employee health and dental benefits that are designed specifically for WRLA members. PIB offers a full range of benefits and plans that can be customized to fit your budget and the needs of your employees. And they can group multiple insurance providers in different ways to craft a plan that is unique to you and your company.

A few of the benefits include:

  • pay direct drug card for all employees
  • dental claims paid in “real time”
  • $5 million out-of-country coverage for all actively working employees

Plus, we negotiated an 8% savings!

For more information, contact Martin Kent, director of group marketing at PIB at (780) 465-9188 or 1-888-350-2077, or email or visit

Property Insurance

  • Competitive insurance premiums through the power of group purchasing
  • Other discounts, subject to qualification
  • Convenient payment options, including automatic monthly account withdrawals
  • Quick, efficient claims settlement
  • No interruption of your coverage

To avoid penalties for mid-term cancellations, we arrange your coverage so that as your existing policy expires, your group policy begins immediately.

Cherry Insurance Ltd. is the brokerage of choice for the WRLA property & liability insurance program. As a WRLA member, you will receive exclusive rates at no additional cost, enhanced coverage extensions and dedicated service from a Cherry Insurance broker.

  • Exclusive coverage extensions at no extra cost
  • Exclusive rates and membership discounts
  • Disappearing deductible for losses exceeding $25,000
  • Dedicated claims service and support
  • Comprehensive liability coverage to meet the needs of all business operations
  • Single-point-of-contact for claims support, service, and information on the coverage that's right for you


WRLA Members can post career opportunities directly on the national BMCC website – at no charge! This allows jobs to be viewed nationally and gain a larger viewership - and thus a larger employee pool. Similarly, it allows those looking for a career to view all the jobs available across Western Canada.

Visit Building Supply Careers for more information.

Commercial Gas Card - Petro-Canada SuperPass

  • Discount of 2.4 cents per litre on gasoline & diesel
  • Save 20% on car washes
  • Discounts apply to purchases at Petro-Canada retail locations

Small Packages Services

  • 50% off small package shipments within Canada, U.S. and to worldwide destinations
  • 50% off imports into Canada
  • 30% off brokerage entry preparation fees
  • FREE Automatic Daily Pickup® (weekly service charge waived)
  • FREE UPS On-Call Pickup® services
  • FREE UPS Access Point locations within Canada
  • Ship to a UPS Access® Point Location Service - Within Canada = 100% waiver (NEW)

Freight Services

  • Savings start at 75% off heavyweight (over 150 lb.) LTL shipments
  • FREE Freight Collect 3rd Party service (Surcharge waived)

Current WRLA Members can also take advantage of car rental discounts with Alamo, National and Enterprise offered through Hub International.

As a WRLA member, you and your staff can save on a variety of exclusive products and services.

Plus, you receive cash back on online purchases. New perks are added regularly so check back often – and enjoy!

Visit the following link to access the WRLA Member Benefits Marketplace.

Learn more online through HUB International


Travelling to Regina? WRLA Members enjoy a special rate at The Atlas Hotel. (Some blackout dates apply)

Clarity Coaching

Save 10% on in-person or online coaching and team development services, including personality profiling, team building workshops and professional speaking. Contact Jolene Watson at 306-220-0739 or

Dooley PR & Marketing

Save 10% on in-person or online coaching and team development services, including personality profiling, team building workshops and professional speaking. Contact Jolene Watson at 306-220-0739 or

Glow Leadership

Register for the online leadership development program ($48/month) and receive a complimentary introductory coaching call to discuss your specific needs and challenges. Contact Diane Taylor at or visit Glow Leadership Online


Try Shopify for free for 90 days and get your business online easily and quickly. Learn more.

Strategic Charm Boutique

Save on social media marketing, content and strategy support. Download Offer. Contact Charmaine Jennings at

25% off Business Succession Planning Consulting

Dr. Tom Deans is the author of, Every Family’s Business -- the best-selling family business book of all-time -- selected by The New York Times as one of the Top Ten Books Business Owners Should Read. With more than one million copies sold in more than 100 countries, the book provides the framework for his public lectures and seminars. Having delivered more than 1,000 speeches in 26 countries – his long-awaited sequel — Willing Wisdom was released to critical acclaim and is already a Globe and Mail and New York Times best-seller. Dr. Deans has worked with hundreds of business owners and his family to find the unique succession plan that was right for them.