Embark on a journey of growth and success with the Western Retail Lumber Association (WRLA), a cornerstone of Canada's building supply community since 1890. We're not just an association; we're the catalyst for industry evolution, seamlessly connecting and amplifying the building sector across Western Canada.


Experience the Difference:

Joining forces with WRLA means gaining access to an unparalleled suite of programs and tools meticulously crafted to elevate every facet of your business. From invaluable networking opportunities with industry titans to expert guidance tailored to your specific needs, we're committed to fueling your success.

Tailored Solutions for Every Venture:

Whether you're a fledgling startup, a burgeoning scaleup, or a seasoned retailer dominating the market, WRLA offers a diverse array of benefits meticulously curated to suit all business sizes. Expect substantial cost savings, increased business opportunities, and invaluable insights into the latest policies and industry trends.


Why Should You Join?


Networking Opportunities

One of the top reasons that our members join and stay on is the opportunity to connect with one another, form business partnerships and tap into a wide network of knowledgeable industry people. WRLA hosts and supports a variety of networking events throughout the year. Our flagship event is the WRLA Building & Hardware Showcase that takes place annually. We also host WRLA golf tournaments and other netwroking events for our members. See more here.



Education and Training

Investing in your and your employees’ success is investing in your company’s success. Education is fundamental to maintaining our high industry standards. WRLA offers a wide-range of educational courses and certificates, whether you are just starting out, or whether you are a seasoned executive, the WRLA has professional development offerings for every stage of your career.



Attracting Talent

WRLA provdes a number of opportunities for industry expansion with the Let's Go Build public awarness campaign, career fairs, and numerous strategic partnerships with employment agenicies. See the New Job Board on wrla.org.



Advocacy & Representation

Having representation and advocating for our members is one of our core tenants at the WRLA. Our Government Reations Committee is the industry's advocate and representative, ensuring favorable policies through regular meetings with politicians at all levels of government. It closely monitors legislative developments, providing timely advocacy and bulletin updates to members.
Additionally, it offers opportunities for members to discuss points of
interest and address points of pain collaboratively.



Industry News and Updates

WRLA provides its members with regular news and updates for the building supply industry. Through Yardstick, the WRLA eNewsletter, the annual industry directory, and access to an industry career opportunity board, as a WRLA member you’ll have access to a wealth of knowledge.



Exclusive Member Discounts

Unlock savings on everything you need for your business with our exclusive discounts available only to WRLA members. Whether you're in need of the latest cell phone, looking to manage cashflow, or seeking comprehensive commercial insurance, WRLA has you covered.  
See here for available discounts.





Hear It Straight from Our Members:

See how leaders nationwide are reaping the rewards of WRLA membership firsthand in our compelling video testimonials.