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Reach Decision Makers

It’s not who you know, it’s who knows YOU. Your network is your most valuable asset. To keep your network alive and your business top of mind, it is important to find ways to connect.

Competition in the marketplace is fiercer than ever. To ensure your brand is top of mind in the hardware and home improvement market, investing in a comprehensive and effective marketing strategy is critically important.

Redefine your connection to the leaders of Western Canada’s lumber and building materials industry and position yourself and your company as the premier expert in your field.

Stay connected to your highest value prospects, across our trusted, in-demand ecosystem that’s continuously supporting the needs of Canadians, and ensuring they stay engaged with your brand.

By partnering with us to help provide WRLA’s membership with vital support, insight and guidance, your brand will align with Western Canada’s lumber and building materials industry and strengthen your connection to the most influential and responsive business prospects and industry allies from retailers and buying groups to manufacturers, distributors and more.

Ways to Reach Our Members

  • Yardstick Magazine: Yardstick zeros in on the information that matters most to the industry's top decision makers, opinion leaders and manufacturers. Readers discover the newest, most diverse range of products and learn about trends shaping the future of the lumber and building materials industry.
  • WRLA Directory & Product Source Guide: The most comprehensive information source available for the building supply industry, this annual directory is a must-have year-round reference manual for members.
  • WRLA Digital Advertising: Inquire today about the comprehensive selection of digital marketing solutions to compliment your membership investment no matter your goals: branding, lead generation, thought leadership and client engagement. Options include our "Hot Topic" and monthly e-newsletters, banner ads, sponsored content and more.

2024 Media Kit

Download Media Kit


Whether you’re looking to position yourself as an industry leader, build your company’s brand, or appeal to your target market, the WRLA can design a strategic, tailored marketing approach to increase your visibility to an engaged audience of manufacturers, wholesalers, retailers and the broader lumber and building materials industry, and help shape the future of the construction, hardware and home improvement market.

The industry needs your product or service.

We are the industry's association.

Let’s work together.

To submit articles, member news or press releases for consideration in the Yardstick or WRLA eNews, contact:

Chris Allinotte, Marketing and Communications Manager

1 (800) 661-0253 x 105