Reach Decision Makers

It’s not who you know, it’s who knows YOU. Your network is your most valuable asset. To keep your network alive and your business top of mind, it is important to find ways to connect.

Competition in the marketplace is fiercer than ever. To ensure your brand is top of mind in the hardware and home improvement market, investing in a comprehensive and effective marketing strategy is critically important.

Redefine your connection to the leaders of Western Canada’s lumber and building materials industry and position yourself and your company as the premier expert in your field.

Stay connected to your highest value prospects, across our trusted, in-demand ecosystem that’s continuously supporting the needs of Canadians, and ensuring they stay engaged with your brand.

By partnering with us to help provide WRLA’s membership with vital support, insight and guidance, your brand will align with Western Canada’s lumber and building materials industry and strengthen your connection to the most influential and responsive business prospects and industry allies from retailers and buying groups to manufacturers, distributors and more.

Whether you’re looking to position yourself as an industry leader, build your company’s brand, or appeal to your target market, the WRLA can design a strategic, tailored marketing approach to increase your visibility to an engaged audience of manufacturers, wholesalers, retailers and the broader lumber and building materials industry, and help shape the future of the construction, hardware and home improvement market.