buildHER – a WRLA Committee
Empowering Women to Build a Better Future
buildHER combines the strength and action of "build" with "HER," symbolizing the WRLA's commitment to shaping the future, by providing the tools, resources, and community to make it happen.
Whether you're looking to start a new career, advance in your current field, or simply connect with like-minded women, buildHER is here to support you every step of the way.
Our mission is to support, uplift, and empower women in the building sector through various initiatives focusing on recruitment, retention, advancement, and overall inclusivity.
Our Initiatives
Promotion of Role Models
We believe in the power of visible role models. buildHER highlights successful women leaders through interviews, case studies, and speaking opportunities at our events. These stories inspire and motivate other women to pursue and excel in their careers in the building sector.
Diversity and Inclusion
At buildHER, we are committed to creating a welcoming environment for all employees. We address unconscious bias, promote respectful communication, and ensure equitable opportunities for career advancement and promotion. We actively advocate for women's representation in leadership positions through transparent processes.
Resource and Support Groups
buildHER provides a platform for women in the industry to share experiences, offer mentorship, and advocate for gender equality. Our support groups are a space for women to connect, find resources, and build a stronger community within the building sector.
Upcoming Events
2025 WRLA Showcase – buildHER: Keynote
Date: January 23
Time: 12:00 PM - 1:30 PM
Location: Expo Centre Edmonton - Ballroom 104
More Information/Attend
Meet Our Committee
Roberta Doell
The Ultimate Deck Shop Inc, General Manager, Saskatoon, SK
Sarah Hounslow
Burlington Merchandising & Fixtures, President, Burlington, ONT
Jodie Porter
Taiga Building Products, Assistant Branch Manager, Edmonton, AB
Michelle Thompson
PinkWood Ltd. Vice President of Sales, Calgary, AB
Lauren Chimko
Dakeryn Industries, Lumber Trader & Junior Partner, Burnaby, BC
Jil Reid
All-Fab Building Products, Sales Manager, Saskatoon, SK
Kayla McIsaac
EPAK Inc – Business Development Manager , Winnipeg, MB
Liz Kovach
President, WRLA, Winnipeg, MB
Brenda Bourns
Events and Community Engagement Manager, WRLA, Winnipeg, MB
Amanda Camara
VP Business Development and Marketing, WRLA, Winnipeg, MB