buildHER – a WRLA Committee 


Empowering Women to Build a Better Future 

buildHER combines the strength and action of "build" with "HER," symbolizing the WRLA's commitment to shaping the future, by providing the tools, resources, and community to make it happen.  

Whether you're looking to start a new career, advance in your current field, or simply connect with like-minded women, buildHER is here to support you every step of the way. 

Our mission is to support, uplift, and empower women in the building sector through various initiatives focusing on recruitment, retention, advancement, and overall inclusivity. 



Our Initiatives



Mentorship and Networking 
Through "buildHER " programs, we pair experienced women in the industry with newcomers to foster mentorship and support. Additionally, we organize networking events to connect women professionals, facilitating knowledge sharing and career advancement opportunities. 


Community Engagement
We partner with local schools, colleges, and community organizations to promote careers in the building supply industry to young women. By participating in career fairs, hosting informational sessions, and offering internships or apprenticeship programs, we expose students to the vast opportunities within our industry. 



Promotion of Role Models 

We believe in the power of visible role models. buildHER highlights successful women leaders through interviews, case studies, and speaking opportunities at our events. These stories inspire and motivate other women to pursue and excel in their careers in the building sector. 

Diversity and Inclusion 

At buildHER, we are committed to creating a welcoming environment for all employees. We address unconscious bias, promote respectful communication, and ensure equitable opportunities for career advancement and promotion. We actively advocate for women's representation in leadership positions through transparent processes. 

Resource and Support Groups 

buildHER provides a platform for women in the industry to share experiences, offer mentorship, and advocate for gender equality. Our support groups are a space for women to connect, find resources, and build a stronger community within the building sector.  


Upcoming Events 


buildHER Networking Event - Saskatoon 

Date: August 12th 

Time: 5:30 PM to 7:30 PM 

Location: All Fab Components Office, 701 - St. West, Saskatoon, SK 

buildHER Networking Event - Winnipeg 

Date: August 21st 

Time: TBD 

Location: TBD 


buildHER Networking Event - Calgary 

Date: September 3rd 

Time: TBD 

Location: TBD 

buildHER Networking Event – Regina 

Date: Sept 12th 

Time: TBD 

Location: TBD 


buildHER Networking Event – Vancouver  

Date: October 16th 

Time: TBD 

Location: buildHER In support of Love Jayne Foundation 

buildHER: Ladies Leading the Way Session 

Date: January 20-24, Exact TBD 

Location: Expo Centre Edmonton - TBD 


Meet Our Committee 


Roberta Doell

The Ultimate Deck Shop Inc, General Manager, Saskatoon, SK 

Sarah Hounslow

Burlington Merchandising & Fixtures, President, Burlington, ONT 

Jodie Porter

Taiga Building Products, Assistant Branch Manager, Edmonton, AB 


Michelle Thompson

PinkWood Ltd.  Vice President of Sales, Calgary, AB 

Lauren Chimko

Dakeryn Industries, Lumber Trader & Junior Partner, Burnaby, BC 

Jil Reid

All-Fab Building Products, Sales Manager, Saskatoon, SK  

Kayla McIsaac

EPAK Inc – Business Development Manager , Winnipeg, MB  


Liz Kovach

President, WRLA, Winnipeg, MB 

Brenda Bourns

Events and Community Engagement Manager, WRLA, Winnipeg, MB 

Amanda Camara

VP Business Development and Marketing, WRLA, Winnipeg, MB  



Join us at buildHER as we strive to create a more inclusive and supportive industry for all women. Together, we can build a future where women in the building sector thrive and lead.